Adidas Fanzine

When adidas took over the kit sponsorship for the start of the 2019/20, we all thanked god the relentless trial by aesthetic ordeal inflicted on us by Puma was over. With the move to adidascame the first signs of a new approach to fan engagement from the club.

We produced a zine and a series of short videos in collaboration with adidas celebrating what we see as the best of the club and the local community; the Arsenal Football Supporters Club on Gillespie Road, the kids in the Clock End in Block26 (soon to become Ashburton Army), the GayGooners and everybody’s favourite Arsenal fan, Ian Wright. The zine was given out for free with every kit purchase in the Armoury as well as being stocked in local shops & cafes (RIP Park Cafe).